What Is an Identity Graph—and How It Can Slash Your Marketing Costs
What Is an Identity Graph?
An identity graph (or ID graph) is a digital framework that consolidates fragmented customer data—across devices, platforms, and touchpoints—into a single, unified customer profile. It maps various identifiers, such as:
AI Intent Marketing: Reach In-Market Buyers Before They Find You
Bar chart comparing open, reply, and conversion rates between cold outreach and AI intent-based outreach. AI-powered intent marketing significantly outperforms traditional cold outreach across all major engagement metrics.
Top 5 AI Lead Gen Tools for 2025
Top 5 AI Lead Gen Tools for 2025
AI is transforming how businesses find and convert leads—and fast. Manual prospecting, cold outreach guesswork, and generic nurturing are being replaced by smarter, automated solutions that actually understand buyer behavior.
What Is Intent-Based Marketing?
Intent-based marketing is a strategy that uses data signals—such as search behavior, website visits, content consumption, or engagement with competitors—to determine a potential buyer’s interest and readiness to purchase.